Basic Attention Token – What is this token?

The Basic Attention Token wants to personalize and revolutionize advertising on the Internet. The Internet user should only see the advertisement he wants to see.

In addition, it should make the costs fairer for advertisers. The token also offers secure surfing via the user’s own browser. The Basic Attention Token prognosis could provide information on whether the concept will be successful or not.

Basic Attention Token – What is this crypto currency for the Bitcoin trader?

The Basic Attention Token crypto currency serves as a reward for the Bitcoin trader of the “Brave Browser”. This is an open-souce web browser with an automatically integrated adblocker like this The Basic Attention Token is to become the new token for the advertising industry. During development, the blockchain will be combined with the Smart Contracts from Ethereum and integrated into Brave Browser. The BAT, as the token is also abbreviated, is exchanged between developers, advertisers and users.

Users of the browser decide for themselves which advertisements they want to see. They can use the browser to completely switch off any advertising. This does not only have something to do with annoying ads. Advertising usually also uses various tracking methods, which store user data. The use of the Brave Browser therefore also serves your own security and privacy. Users should also save bandwidth, because advertising devours a lot of it. If the users decide to see ads, they receive a few tokens which they can save on the wallet. They should be able to use these for premium content or services on the Brave platform.

Basic Attention Token – Who is behind the Ethereum code?

The advantage for advertisers is that their Ethereum code reaches exactly the right target group. This is because users can decide for themselves what type of advertising they want to see. Otherwise the advertisers are dependent on middlemen, which are to bring the announcements to the correct Ethereum code places and customers and proceed thereby possibly badly or even cheating, by suggesting with Bots the advertisers a larger range of the announcements, than these actually have. The advertisers could save immense costs thereby. The developers of the BAT token also benefit from the web browser because they earn a large part of the advertising revenue. However, they still promise that their service will be fairer, cheaper and more effective than that of other ad platforms.

BAT Token development is not yet complete. Future improvements to the browser will include additional features to protect users against fraud and dashboard analysis for advertisers. In the future, it should be possible for advertisers to correctly assess the reach of advertisements.

There are no unknowns behind the Basic Attention Token development. Founder Brendan Eich once developed JavaScript and was involved in the founding of Mozilla and Firefox. The co-founder of the BAT token is Brian Bondy. He previously worked at Khan Academy, Mozilla and Evernote. Yhan Zhu is responsible for the security and privacy of the browser. She previously worked at Yahoo, TOR, HTTPS Everywhere and Privacy Badger. Consultants include Ankur Nandwani and Zooko Wilcox. Ankur Nandwani previously worked for Coinbase, Lookout and Qualcomm and Zooko Wilcox works for Zcash. So the team was also able to gather some crypto currency experts around them.

The token development was financed by an initial coin offering. At that time the token set a new record: Within 24 seconds, 1.5 billion tokens worth 36 million dollars were sold. Going there, the forecast doesn’t look so bad at all, even if the price then behaved quite normally.